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Connecting with Credit Union Members Through Social Media


However, many credit unions still feel intimidated by social media. Either they don’t know how to get started, or they are concerned about the potential exposure and risks that can come with social marketing efforts.

Finding the right channels for your credit union and then developing content that will help you best engage with the right audience can be tricky.

There is a wide variety of social media platforms to choose from with even more being introduced every year. Each is geared to a specific audience with specific expectations:

  • Facebook
  • LinkedIn
  • Twitter
  • Instagram
  • Snapchat

In our experience, marketing via social media is not too much of challenge, if you have the right plan. It does require an investment of time and energy if you’re going to do it well. Above all else, social media is personal, and how your credit union chooses to participate in these channels should be a thoughtful and meaningful engagement with your members.

We’ve developed a useful guide discussing the benefits of each of the above social channels. Download our free E-Book: Making Social Media Work for Your Credit Union to find out which platforms are best for your credit union!

Learn more by downloading our free E-Book: Making Social Media Work for Your Credit Union

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This website contains articles and third-party links posted for informational and educational value. ConServe is not responsible for information contained within any of these materials. Any opinions expressed within materials are not necessarily the opinion of, or supported by, ConServe. The information in these materials should not be considered legal advice, and is not intended to be a full and exhaustive explanation of the law in any area. This information should not be used to replace the advice of your own legal counsel.

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