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Tips to Boost Your Credit Union’s Social Media Efforts

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 #1. Actively Engage with Your Members – Social media gives credit unions the opportunity to directly communicate with your members, so take advantage! Like, share and comment on relative content.

 #2. Curate Content for Each Platform – Take the time to research each social media platform and cater your content to the user base.

#3. Plan Ahead with a Content Calendar – Create a monthly social media content calendar to map out and schedule the content you’ll post across all social media platforms for a certain date-range.

 #4. Quality vs. Quantity – There is a balance between posting strong, meaningful content and overloading your members. It is good practice to remain active and post frequently to your social accounts but there is such a thing as posting “too much.”

 #5. Establish Measurable Goals – When you begin your quest to create a social media presence, it is critical to ask yourself, “what am I hoping to achieve from being active on social media?”. Creating goals gives you a vision of what you want to achieve and real metrics to measure your success.

 Dive deeper into these quick tips and gain a better understanding of how social media can positively impact your credit union and improve interactions with your members by downloading our free E-Book: Taking Social Media to the Next Level.

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This website contains articles and third-party links posted for informational and educational value. ConServe is not responsible for information contained within any of these materials. Any opinions expressed within materials are not necessarily the opinion of, or supported by, ConServe. The information in these materials should not be considered legal advice, and is not intended to be a full and exhaustive explanation of the law in any area. This information should not be used to replace the advice of your own legal counsel.

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